Marketers and salespeople need to focus even more on the strategies and techniques that provide real business outcomes and a return on investment (ROI) during unpredictable times. However, because of the significant changes in customer demands, traditional digital marketing approaches fall short of what they are looking for. Due to the digital noise overload, buyers no longer read emails or pay attention to display adverts.
According to a Gartner study, "79% of consumers buy from businesses that show they care about THEM." By placing a strong emphasis on the relationship with customers, Sending enables organizations to expand human interaction while also evolving customer journeys.